Hi, I’m Éfrem.
(Open-source) Product Builder · Professor of tech & AI for non-techies
I build AI agents and products at Plancorp, and teach technology & GenAI to non-technical people at FGV‑EPPG — where I also serve as Special Advisor to the Director for AI Affairs — and business for techies at Unieuro. Solid experience in Analytics, Big Data, GenAI, B2B and platforms. B.Sc. in Computer Science, M.Sc. and Ph.D. in Management focused on Analytics and Big Data.
Now
- Building AI agents and quick MVPs — mostly low-code plus GenAI.
- Teaching Computational Thinking & AI at FGV‑EPPG (course hub) and advising the Director on AI affairs.
- Project-based classes in Information Systems at Unieuro — students ship real products to graduate.
- Posting about #nocode and GenAI (also on LinkedIn).
Writing & Thoughts
View all posts →Last week I was talking with someone who wants to get into product — I always think I’m a bad person for...
Lessons from building a tech and AI projects area at Unieuro Oct 20, 2026It’s been a lot of fun building a tech/AI projects area at Unieuro with the technology students. Plenty of mistakes and wins...
PMs, designers and data scientists should ship code to production Oct 14, 2026Every day I’m more convinced that PMs, product designers and data scientists need to put code into production, not just more experiments....
Recording calls to think things through with Claude Aug 18, 2026Something I’ve been doing a lot, and I’m not sure I’ve mentioned it here: recording the call in Google Meet, grabbing the...
Previously
- Pipefy · Principal Product Manager, GenAI 2023–2025
- Zeeplo · Co-founder & Product (R$22M+ in transactions) 2019–2025
- OLX Brasil · Product (no-coder) 2022–2023
- Globo · Product, Big Data & Data Mesh 2021–2022
- Loft · Data Platform Product Manager 2020–2021
- Oncase · Product & Innovation Manager 2016–2020
- PSafe · Product Manager 2014–2015
Ph.D. in Management (FGV) · M.Sc. in Management (UFRGS) · B.Sc. in Computer Science (UNICAP) — academic record on Lattes, full story on LinkedIn.