A fixed idea: a GenAI automation service as a product

I’m fixated on the idea of building a “service as a product” focused on (GenAI) automation, on Pipefy and open-source automation tools. One subscription, unlimited automations.

I admire how Designjoy works. No calls, a focus on productivity and asynchronous communication. No-surprise pricing. DJ matched its price to a junior designer in the US. I’m thinking of doing the same, matching it to a solutions engineer.

I don’t know, I’m thinking out loud here. Curious to know whether it would work in Brazil and for automations.

There’s a product hypothesis for me to test :)

Originally written in Portuguese and published on LinkedIn on October 3, 2025. I translated it into English with the help of AI (Claude): it let me bring my LinkedIn posts to people who don’t read Portuguese without rewriting each one from scratch. I reviewed the translation to keep my original meaning and tone.