My BB Digital Week talk on experimentation with GenAI

Since every company needs to be an “AI lab”, it was nice to stop and think about how experimentation has been changing with GenAI. What changed is that more people can do it now, because building happens in natural language.

Remember, all of this was already possible before with hackathons and no-code. But now every call with potential customers turns into discoveries and into new experiments for us to create. Today, building to learn is “cheap”! :)

If you want to download it - https://lnkd.in/dQ-suB-4

The original post includes the presentation “Experimentar antes de escalar” (Experiment before you scale), from BB Digital Week 2026, as an attached document.

Originally written in Portuguese and published on LinkedIn on October 28, 2026. I translated it into English with the help of AI (Claude): it let me bring my LinkedIn posts to people who don’t read Portuguese without rewriting each one from scratch. I reviewed the translation to keep my original meaning and tone.