My chat with the BB team about GenAI in product

Yesterday I had the pleasure of having a conversation with the folks at BB, together with 💻 Fabricio Buzeto and Cotidiano Aceleradora de Startups (Henrique Guimarães and Marcelo Tomokiti Guiyotoku), for a knowledge exchange.

I’m taking the opportunity to share the presentation with the cases I brought on using GenAI in the product world. I hope it sparks even more conversations :)

The original post includes the presentation as an attached document.

Originally written in Portuguese and published on LinkedIn on November 28, 2025. I translated it into English with the help of AI (Claude): it let me bring my LinkedIn posts to people who don’t read Portuguese without rewriting each one from scratch. I reviewed the translation to keep my original meaning and tone.