Am I missing out on multimodal AI?

At the company kickoff I got to use a little text-to-video, but it made me wonder a lot about how to use it in other cases.

After a few years using #genai, I still only manage to use text-to-text professionally, and basically in automations. None of the multimodal ones. Maybe something with voice at some point.

My focus has always been B2B, so I don’t know the B2C world very well. Maybe I missed something there.

Just as I focused on a single foundation model provider, and on automation instead of chat, I also focused on a single modality. Now I’m starting to think it’s worth exploring other modalities.

If anyone has a cool case, shall we swap notes? :)

Originally written in Portuguese and published on LinkedIn on January 27, 2025. I translated it into English with the help of AI (Claude): it let me bring my LinkedIn posts to people who don’t read Portuguese without rewriting each one from scratch. I reviewed the translation to keep my original meaning and tone.